By doing this, you can learn even more about their strategy and make sure that yours is suitably aligned to effectively compete. Monitor your competitor's website and see how they are ranking for those keywords The final (and ongoing) step is to monitor your competitor's website and see how they continue to rank for those keywords over time. Book a call with us and we can help you with the entire process. If you're having trouble getting started, don't worry – we've got you covered. This will include things like creating content around those keywords, building links to your site, and optimizing your website for those keywords. Optimize your strategy for how you can compete for those same keywords Now that you know what you need to do, it's time to optimize your strategy for how you can compete for those same keywords. Then, create content around those keywords and start targeting them in your campaigns. Look for long-tail keywords and other variants that have lower competition and a higher potential ROI. But that doesn't mean you can't find opportunities elsewhere. In fact, some of them might be too competitive for you to realistically target. Determine if there is an opportunity for you to target those same keywords Not all keywords are created equal. So once you know the answer, you can optimize your own strategy accordingly and take full advantage of that knowledge. Are they trying to capture every variation on that keyword? Or do they have an internal link structure that's helping them to rank for several keyword variations? Digital Marketing strategy is a living, breathing strategy. You need to know why they're doing it in order to reverse engineer their strategy and really take advantage of this knowledge. Having a list of the keywords your competitors are targeting is only half of the equation. Analyze why they are targeting those keywords Here's where things get interesting. If your competitors are targeting keywords you are using, don't worry! First, take it as a compliment! Then, realize they are just optimizing for them and capitalizing on opportunities in the SERPs! By identifying their strategy and reverse engineering their approach, you can take full advantage of the situation and outperform them in the search engines. Once you have a list of keywords, you can start to analyze their search volume, competition, and other relevant data. You can also engage with a professional Digital Marketing firm who specializes in the security industry to help you properly analyze your top competitors. This can be done using a variety of tools, including Google AdWords Keyword Planner and SEMrush. Identify the keywords your competitors are targeting The first step is to identify the keywords your competitors are targeting. So what can you do to capitalize on the situation? 1. Did you know that targeting the same keywords as your competitors can actually help you outperform them? How is that even possible? Well, according to a new study from Searchmetrics, it's because of something called "keyword cannibalization." What this means is that if your website is ranking for multiple versions of the same keyword, you'll actually gain more organic search visibility than your competitors. If your security company is focused on a specific niche or industry, it's likely that your competitors are too. Another reason is because they don't have a choice. In other words, they're seeing results from their campaigns and they want to continue to capitalize on that traffic. Read on to learn more! One reason competitors might be targeting the same keywords is because it works. So what is the benefit of targeting the same keywords and competing for the same traffic? In this blog post, we'll explore some of the reasons your competitors might be targeting the same keywords as you and how you can capitalize on the situation. So maybe you should stop worrying so much about standing out and focus on doing what's best for your business. In fact, targeting the same keywords as your competitors could actually help you outperform them. There is a very low chance that a potential customer (or Google) is going to know you renamed your close protection service to "security chauffeur", so the chances of you coming up in a search is practically zero if you chose to optimize your site with your "differentiator". But why would you do that? Isn't it smarter to differentiate yourself from the competition? For example, if you provide close protection that includes providing secure transportation, wouldn't it be smart to differentiate yourself by calling your service "Security Chauffeur"? Unfortunately, in the online world, security companies that perform well online are those that understand what the CUSTOMER is searching for and what Google understands you do. Hey Security Companies, Is there something you're not telling us? You all seem to be targeting the same keywords with your SEO and PPC campaigns.
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